Hzone is a curatorial company at the intersection of art, technology, and the future, leading innovation in the field. Emphasizing the social role of art, Hzone expands the scope of contemporary curating into areas such as the environment, community, technology, and the future, positioning itself as an international curatorial consultant.
One of the most representative examples of this vision is the CONNECT BTS project, which fostered collaboration between international artists and BTS to promote diversity and integration in the global art scene. By dismantling the boundaries between music and visual art, the project created new cultural experiences, serving as a platform for cross-border dialogue and exchange.
Hzone’s strategy is built on core values that connect cultures worldwide. By integrating domestic curators and researchers into the global network, it strives to introduce contemporary Korean art to the world and to amplify the presence of Korean artists in the international art scene.
From public art and exhibitions to academic symposiums, art consulting, and publishing, Hzone spearheads a wide range of artistic projects. In the process, it explores the convergence of art and technology, leveraging the power of partnerships in contemporary art to create new value. Driven by the belief in art’s transformative power, Hzone continuously challenges conventions and innovates to realize a future-oriented curatorial vision.
Our Team
Daehyung Lee, Director
Curator Daehyung Lee emphasizes the social role of art in the era of the Fourth Industrial Revolution, expanding the scope of curating to encompass the environment, community, technology, and the future. In 2017, he curated the Korean Pavilion exhibition Counterbalance at the Venice Biennale and later transformed the proceeds from the exhibition into a donation campaign for We Are Here Venice, an environmental organization in Venice. From 2013 to 2019, as the Art Director at Hyundai Motor Company, he orchestrated various partnership and promotion platforms, collaborating with institutions such as the National Museum of Modern and Contemporary Art (MMCA), Tate Modern, LACMA, Bloomberg, Art Union, Blue Prize, and the Hyundai Tate Research Centre. His work involved fostering connections among museum curators, artists, and critics worldwide.
In 2020, he led the CONNECT, BTS public art project, which was featured in over 1,200 media outlets, including the Financial Times, The New York Times, and The Guardian. This global initiative reinterpreted BTS’s musical philosophy through public art projects in five cities—London, Berlin, Seoul, Buenos Aires, and New York—bringing together 22 international artists. Over the past four years, he has also spearheaded the Korea Research Fellow 10X10 program, a global research network connecting 10 Korean curators with 10 international curators to engage in discussions on pressing global issues.
In 2021, to mark the 100th edition of Gwanghwamun Billboard, he directed a project that integrated BTS’s message with media artworks by artists Seo Dong-joo and Lee Ye-seung.Currently, he serves as a jury member for Apollo magazine’s 40 Under 40, an international advisory board member at the ArtScience Museum in Singapore, a board member of the Nam June Paik Cultural Foundation, and a director at Art Center Nabi. Through these roles, he actively contributes to promoting Korean contemporary art and technology on the global stage. Additionally, he is a columnist for the UK-based online magazine StirWorld.
Judy Hyunjung Lee, Curator
Judy Hyunjung Lee received her BA in Art History at the School of the Art Institute of Chicago and MA in Arts Management at Seoul National University. Lee developed her expertise in Asian modern and contemporary art market as a specialist and freelance art consultant for Christie’s and Sotheby’s respectively. Continuing to grow her diverse global network, Lee recently extended her experience into the curatorial field by assisting the inauguration of Asia Society’s Triennial in New York, contributing Seoul exhibition reviews for ArtAsiaPacific, and by translating and editing art history publications. Her current role in Hzone includes exhibition planning, and conducting research on planning and operation for domestic and international art institutions.
Jaeho Shim, Curator
Jaeho Shim received his MA in Contemporary Art and Art Theory of Asia and Africa. Shim developed his expertise in the art field as an editor of the contemporary art platform Superglue Collective.
He has produced articles featuring Seoul's young artists, curators, and collectives. He participated as a coordinator of the 2021 Korea Research Fellow and is currently building a transnational network for contemporary art and its curatorial discourse. He is currently involved in public art project management and exhibition planning for Hzone.